The following talk will address the recent calls for regulation of digital content on social media platforms alongside the digital emancipation movements of the 90's, and how this informs, or rather, elucidates issues in digital ethics. And by this I mean the way in which various normative claims exist, and persist online, and how such ethical conventions interact with us user-subjects. Ultimately, my plan is to show that there is a fundamental error in how digital ethics are understood, and that normative claims such as 'free speech' appear to operate in a very distinct way online. This is the beginning of a greater project regarding the nature of 'the digital self', and my plan is for this presentation to function as means of clarification, and identification of a problem. A problem which, I think can be attended to by social sciences, cultural theory & psychoanalysis. Our Networks: https://ournetworks.ca